1D get a year of free taxi rides
10:36am Friday 7th February 2014 in © Press Association 2014
One Direction have blagged themselves a year of free rides from a London cab firm after mentioning them in new song Midnight Memories.
The lads name check Addison Lee cabs in the track when they sing about squeezing as many friends as they can into the back of one of their cars, and even show one of the taxis and its logo in the video.
According to the Daily Mirror, Louis Tomlinson decided he and his bandmates deserved a reward for the free publicity and tweeted: " Surely we get some kind of @AddisonLeeCabs gold card for the name drop haha!!??"
Apparently, the firm decided they were right and offered them a year of free rides.
A source told the Mirror: "Addison Lee were delighted to be mentioned in the song. They even tried to see how many people you could actually fit in one of their cabs off the back of it.
"So they were more than happy to give something in return. Thanks to Louis, they came up with the idea of giving them a year's worth of free cab journeys."
They added: "One Direction have used Add Lees since they were on The X Factor, and continued to use the company after they were signed.
"They actually ended up using the same driver quite often, so they took him to Wembley one week to thank him for ferrying them around. Lots of the X Factor alumni are still customers of the cab company.
"They've been looking at coming up with a celebrity scheme like this for a while, so the boys actually catapulted them into action."