Cher Lloyd launches own fragrance
12:28pm Monday 3rd September 2012 in © Press Association 2014
Cher Lloyd is reaching for some new notes - as she showed off her new fragrance.
The chart-topping former X Factor star wore an ivory satin mini-dress and matching heels as she promoted her first perfume in London.
Want U Back singer Cher follows X Factor judge Tulisa Contostavlos in launching her own fragrance.
The 19-year-old star - whose new product is named simply Cher Lloyd - was involved in creating the scent which is based around her beloved vanilla, plus the smell of Indian sandalwood.
The diamond-shaped bottle was even based on a tattoo which she has on her hand.